Like every year, Apple's developer conference announced pivotal shifts across their ecosystem. Beyond name changes, we're seeing an Apple that is moving fast to embrace Chatbots, AI, and a deeper hardware-software web.
iOS 10 & AI
Apple is taking chatbots and AI seriously. Opening iMessage to developers unlocks social buying, group food ordering, and health tracking directly within the chat window. Combined with Apple Pay for the web, the purchase cycle can now be completed without ever leaving the conversation.
- Siri opened to developers
- Predictive Map intelligence
- IoT-focused Home App
macOS Sierra
The transition to macOS brings features that were once only imaginable. Siri's integration allows for background multi-tasking, while Universal Clipboard creates a seamless bridge between your iPhone and Mac.
What's in store for SMEs?
Millennials want everything with a click. To serve this generation, businesses must be agile. Apple Pay for the web requires quick adoption for e-commerce, while the focus on chatbot technology will yield higher engagement and keep you ahead of the competition.
At FI Digital, we keep you ahead of the curve. Whether it's Mobile Search Optimization or developing social buying interfaces, our Melbourne-based team ensures your business is ready for the future of the Apple ecosystem.
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