Is Mobile Search the
Next Big Thing?

The FB family occupies nearly 60% of smartphone app usage. With the opening of Messenger to developers, we are entering the era of **Artificial Intelligence enabled bots**. Chatbots like Lark and Penny are already proving that brands can chat with prospective customers exactly like humans do, fundamentally changing e-commerce and digital advertising.

Google is gearing up with **Accelerated Mobile Pages (AMP)**, a new open framework built for lightweight, high-speed delivery. Beyond traditional search, Google is being challenged by voice search and app indexing—technologies that will eventually surface content from within third-party apps directly in search results.

Apple device owners are traditionally high-value consumers. Through **Siri and Spotlight**, Apple uses chatbot technology without explicitly labeling it. If Spotlight begins to dive into the data of every installed app, it could provide a significant jolt to traditional search engines.