All Case Studies
Zoho CRMDigital MediaCRM MigrationMulti-Brand

Modernising CRM Operations
for Zoo Business Media
with Zoho CRM

Australia's leading digital media group replaces a rigid legacy CRM with Zoho's flexible, integrated platform — unifying lead management and customer engagement across four brands.

4
Brands Unified
3,000+
Business Clients Served
6mo
Full CRM Migration
Zoo Business Media
ClientZoo Business Media
Founded1999, Helensvale QLD
SolutionZoho CRM Suite
PartnerFI Digital
Start Your Journey
About the Client

Zoo Business Media is one of Australia's leading suppliers of music, digital signage, and voice messaging solutions to thousands of businesses. Founded in 1999 in Helensvale, QLD, ZBM serves 3,000+ retail, hospitality, fitness, and general business environments across Australasia — including The Coffee Club, Snap Fitness, and Choice Hotels.

Brands Under ZBM
Atmosphere TV Australia
Digital signage & streaming video content
Moov Music
Branded business music channels
1800-ONHOLD
Voice messaging for VOIP & POTS telephony
Voiceovers NOW!
Professional voiceover production
The Challenge

Legacy CRM Limitations
Holding Growth Back

ZBM needed to automate workflows, save time, increase productivity, and manage the entire customer engagement lifecycle on a single flexible platform. Their old CRM simply couldn't deliver.

Limited Customisation

Their old CRM lacked the flexibility to adapt workflows and modules to Zoo Business Media's unique multi-brand operations.

Integration Complexity

Poor integration capabilities prevented seamless data flow between departments, brands, and third-party tools.

Outdated Processes

Manual, inefficient processes for managing products, services, and customer engagement slowed the entire sales cycle.

No Unified Lead Platform

No single platform to manage the complete lead-to-customer lifecycle — causing data loss and missed opportunities.

The Solution

A Fully Integrated Zoho Suite
Built Around ZBM's Workflows

Zoho CRM

Core platform — modules, workflows, email alerts, mail merge templates for managing the full lead cycle and product services per client.

Zoho Desk

Customer support tracking for all issues and queries raised across ZBM's four brands.

Zoho WorkDrive

Centralised documentation storage integrated into CRM workflows — critical for ZBM's contract and service processes.

Zoho Sign

Electronic attestation and customer sign-off captured directly within the platform — no paper, no delays.

Zoho Forms

Structured data capture for lead intake and customer onboarding, feeding directly into Zoho CRM.

Reports & Dashboards

Custom analytics built for ZBM to analyse sales pipeline, customer engagement, and service performance at a glance.

Continuous Improvement Approach

After initial configuration, FI Digital and ZBM meet weekly to polish the application — gathering feedback, implementing enhancements, and testing new features. This ongoing collaboration ensures ZBM's Zoho environment evolves with their business in real time. The project was delivered on time with full training, documentation, and post go-live support.

The Results

Measurable Growth
in 6 Months

Increased Productivity

Employees saw significant productivity improvements within 6 months, managing the full sales cycle seamlessly through Zoho.

Full Data Migration

Complete dataset migrated from legacy CRM to Zoho CRM — no data loss, no disruption to live operations.

Seamless Sales Cycle

Lead management, task assignment, follow-ups, and closures now managed end-to-end in one unified platform.

Expanding Partnership

ZBM is working with FI Digital to extend Zoho to a new business unit with third-party system integrations.

Why Choose FI Digital?

Ready to Modernise
Your CRM?

FI Digital specializes in CRM migrations and multi-brand Zoho implementations. Our weekly collaboration model ensures your Zoho setup continuously improves — delivering long-term, measurable results.

Book a Consultation More Case Studies