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Zoho OneSignage & BrandingMulti-Brand

Transforming
Visual Exposure's
Operations with Zoho One

A multi-award-winning Melbourne signage company replaces disconnected legacy systems with a unified, 100% paperless Zoho One platform — delivering real-time profitability across three brands.

17+
Staff Empowered
3
Brands Unified
100%
Paperless Operations
Visual Exposure
ClientVisual Exposure
LocationMelbourne, Australia
SolutionZoho One
PartnerFI Digital
Start Your Journey
About the Client

Visual Exposure is a multi-award-winning Australian signage company based in Melbourne. With a team of 17+ staff, they deliver complex branding and signage projects for blue-chip organisations across the country, running multiple brands and handling everything from job design to delivery and installation.

The Challenge

Disconnected Systems &
Manual Workflows

Disconnected Systems

Legacy CRM and ERP systems were hard to upgrade, creating data silos across three separate brands.

Paper-Based Operations

Stock management and project tracking relied on manual, paper-based processes causing delays and errors.

No Real-Time Reporting

Lack of real-time data for profitability and performance at the division level hindered decision-making.

Scaling Complexity

Quoting, reporting, and project delivery grew increasingly complex as the business and its divisions expanded.

Our Solution

A Complete Digital Transformation
with Zoho One

Zoho CRM

Centralized lead capture from three brand websites with automated qualification and sales pipeline management.

Zoho Books

Specialized multi-brand invoicing, tracking, and cost allocation with seamless finance integration.

Zoho Projects

Template-driven workflows for job milestones, task tracking, and on-time project delivery.

Zoho Creator

Flexible, low-code job management and production tracking built for Visual Exposure's unique workflows.

Zoho Inventory

Robust stock and shipping management via AfterShip integration, tied directly to finance.

Zoho WorkDrive

Centralized asset management — designs, checklists, safety docs, images — for staff and contractors.

♻

Ongoing Support & Enablement

Regular consulting and continuous improvement cycles. Visual Exposure's team trained to become confident Zoho power users. Ongoing partnership for advanced reporting, analytics, customer portals, and new use cases.

The Results

Immediate
Impact

Real-Time Profitability

Every job, division, and purchase monitored for P&L instantly — no waiting for end-of-month reports.

100% Paperless

All processes from quoting to finance to job delivery are fully digitized and integrated.

Streamlined Delivery

Automated template-driven workflows ensure every job starts and ends on time with less admin overhead.

Scalable Foundation

Supports future growth, new services, and business model changes with analytics and portals planned next.

"

"We've got instant profitability on jobs because we're tracking every single job, all the costs, labor, and purchases … we know when we've made money and when we haven't. And managers and the staff on the shop floor are creating all of that themselves—it's just part of their system that's baked into the main processes."

MH
Mic Harrold
Director, Visual Exposure
Watch the Story

Hear It Directly
from Visual Exposure

Why Choose FI Digital?

Ready to Transform
Your Business?

FI Digital is a leading Zoho Partner specializing in complex, multi-brand, and fast-growing businesses. Our ongoing, consultative approach ensures you get not just the right software, but a fully aligned, scalable solution supporting your long-term goals.

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