Blue NRG is an Australian-owned energy retailer created in 2012, specialising exclusively in commercial and industrial customers. They serve thousands of businesses across Victoria, NSW, South Australia, and South East Queensland — providing tailored energy plans, competitive rates, and a dedicated team of Business Relationship Managers committed to <30 minute response times.
"The best customer service, the best possible price for their usage, and the best user experience — with a response time of fewer than 30 minutes."
— BlueNRG Guiding Philosophy
Unlocking the Full Value of
Zoho One
BlueNRG had purchased Zoho One but needed a trusted partner to structure, configure, and continuously optimise it to match their business complexity and growth ambitions.
Multi-Source Lead Capture
No structured way to capture and manage lead data arriving from multiple digital and offline sources simultaneously.
Disconnected Application Suite
Lack of an integrated application stack caused longer turnaround times and manual handoffs between teams.
No Sales & Marketing Automation
Sales pipelines and marketing journeys were largely manual — slowing conversions and limiting campaign effectiveness.
No Unified Customer 360
Sales, marketing, and support teams each operated with fragmented customer data — no single source of truth.