All Case Studies
Zoho DeskLogisticsASX ListedCustomer Service

Transforming Customer Service
for Silk Contract Logistics
with Zoho Desk

Australia's leading port-to-door logistics provider eliminates 34% employee time waste, boosts productivity by 27%, and delivers a unified customer service experience across all national facilities.

27%
Productivity Increase
25%
Faster Resolution Times
6mo
Full Rollout Timeline
Silk Contract Logistics
ClientSilk Contract Logistics
ListedASX Public Company
SolutionZoho Desk
PartnerFI Digital
Start Your Journey
About SCL

Silk Contract Logistics (SCL) is a leading Australian logistics company — proudly 100% Australian-owned and ASX listed. They provide integrated, port-to-door, landside logistics services to some of the world's biggest names.

"FIRST AND FOREMOST, WE FOCUS ON OUR CUSTOMERS"

Founded from the 2012 merger of Kagan Logistics and Hoffmann Transport — two companies with 50+ years of history. Headquartered in Melbourne with facilities across all major Australian cities.

The Challenge

How do we increase productivity,
collaboration & customer satisfaction?

SCL was losing 34% of employee time in collaborating and double-handling customer data — time that could be spent resolving more requests and improving outcomes.

Siloed Customer Data

34% of employee time was lost to collaborating and double-handling of crucial customer data points across disconnected sites.

Multiple Sites & Teams

Floor workers, mid-level managers, drivers, and executives across all major Australian cities — all with different needs and access levels.

No Single Customer Interface

Customers had no unified window to get updates, ask for help, or register grievances — leading to delays and dissatisfaction.

No Productivity Visibility

Management couldn't measure team productivity or track SLA compliance, making continuous improvement impossible.

Stakeholder Requirements Mapped

Floor Workers

Simple system, not too complex — familiar email-like interface to ensure user adoption.

Mid-Level Managers

Productivity tracking and measurable upticks in team performance.

Senior Management

Customer 360 view — single window interface and cross-department collaboration.

The Solution

A Unified Customer Service Engine
Powered by Zoho

Zoho Desk

Core platform: multi-department, multi-site, multi-role customer service with ticket collaboration, knowledge base, and assignment rules.

Zoho CRM

Customer 360 integration — linking service history and customer sentiment data directly to sales and account records.

Zoho Survey

NPS tracking sent twice monthly to measure customer satisfaction and track improvements in real time.

Zoho Analytics

Critical dashboards and reports for executives, managers, and floor teams — all in one place.

6-Month Agile Rollout — One Facility at a Time

1
Requirements Gathering
2
Agile Build & Customisation
3
Facility-by-Facility Rollout
4
Training & Go-Live Support
The Results

Measurable Gains
Within 2 Months

27% Productivity Gain

Employee productivity per head grew by 27% within the first two months of the full rollout.

25% Faster Resolutions

Query resolution times dropped by a quarter from the original moving average.

Higher Satisfaction

Customer satisfaction surveys via Zoho Survey confirmed measurable improvement in customer sentiment and NPS.

National Scale

All facilities and sites across Australia live on Zoho Desk — one unified customer service engine.

Why Choose FI Digital?

Ready to Transform Your
Customer Service Operations?

FI Digital specializes in complex, enterprise customer service transformations using Zoho Desk. Our agile, consultative approach ensures your teams adopt and succeed — from floor workers to executives.