In the competitive business world of today, most business owners recognise that the key to success is embracing the mantra that the customer is always right. However, today’s customers can be very demanding. It is no longer enough to offer a storefront; customers now wish to buy products and services at any time while still enjoying the best prices. They require sales teams to customise orders at a very fast pace, creating a quick response to their needs. This means that sales and sales force are the key drivers of the growth and future prospects of your company. Sales force process automation allows you to invigorate your sales processes enabling your sales personnel to stay ahead of the competition and bag more clients.