Mobile search is the next trend in world of digital marketing. Data released by Google showed that in calendar year 2015, mobile search already surpassed 50% mark (out of the total searches).
This shows the importance of mobile search in digital marketing mix. We track the digital giants like Google very closely hence we are early adapters of "Mobile First Approach". This approach guarantees that whatever digital marketing mix we choose for our clients has mobile search's imprint on it.
Following are the crucial points to excel in your Mobile Strategy.
Pixel Perfect Images
Motion and Geo Locator
All these features together can give a
power lift to your mobile strategy.
As per a white paper submitted by FIDigital's research team to NASSCOM, we have clearly found the next 5 years to be mobile search's era. And when we say mobile search it's not just limited to Google search on mobile, but mobile ecosystem as a whole. It involves voice search in which Apple and Google are investing a lot. It also includes Apple's spotlight search and Google's contemplation to index apps data into Google's core algorithm.
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