19 February 2017

Top 12 reasons why Australian small businesses should invest in SEO

Who does not like to see their business grow?

Well, everyone.

We are one of the best SEO agency in Melbourne where our team can help your business grow in the right direction. We constantly focus on gathering relevant SEO data and results to formulate the best SEO strategy to increase your ranking.

Search engine optimization is an influential way to generate traffic to your website without spending too much amount on individual lead. It is all about identifying most popular and sale generating keywords and strategically place those keywords on your website to make it SEO optimized. We help you in making specific changes in your website structure, content, pages, images, etc. to improve your search engine ranking.

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Here is why you should consider investing in SEO through our Melbourne SEO agency:

  1. SEO is an investment, not cost: If SEO is applied correctly to your website, then it can deliver very good results that will generate huge traffic to your website. It is an investment that can fetch you amazing returns if you get it done correctly.
  2. It impacts the buying cycle: SEO definitely helps you in increasing sales without any major change in your marketing cost. Hence, you can see your profit grow exponentially over the period of time. It is because SEO helps you in attracting potential customers by critically placing the keywords and phrases at the right place in your website. This helps in improving your search ranking and directing the customers to the right place.
  3. It is not expensive:In comparison to the cost of other marketing tools such as advertising, social media marketing, email marketing programs etc., SEO fetches you a fairly good results and remember SEO is not an expense it is an investment which will fetch you good results in a longer run.
  4. SEO is still works: SEO still works and is not going anywhere anytime soon. Google keep on releasing major updates to its algorithms. SEO focuses on improving user experience by providing most relevant results in relation to the search query. So, as long as people will continue using search engine for gathering information, SEO will keep working.
  5. Search engine are the top source for lead generation: Looking out for potential buyers, then Google is the best source. Nowadays, most of the consumers search about the product online before actually placing the order. So, increasing your visibility online, will increase traffic and that traffic will get turned to sales.
  6. SEO helps in brand building: Branding building takes a lot of time and it is complex and costly process. SEO help in accelerating your branding campaign. When more people visit your website, they get familiar with your business and are likely to come back again and refer their friends too. It makes your brand look stronger, better, and easily recognizable.
  7. It helps in social media marketing: The content shared by users on the social media networks is directly related to specific parameters of SEO such as title tags, meta descriptions, etc. With the help of SEO, you can control what people read and share on social media about your business.
  8.  To stay ahead of competitors:In case you are not using SEO strategy and your competitors are doing so, then you most probably arelosing ground in competition. Also, SEO is a never-ending process, so you need to constantly keep improving your SEO strategy to stay ahead in the race.
  9. A constant shift to mobile technology: More and more people are preferring using mobile browsers for their search requirements. Due to this Google has made mobile friendliness a major factor for determining the ranking. So, if your site is not mobile friendly then you may not rank high on the search engine.
  10. Local search:You definitely need SEO if your customers are primarily local. If your website is not ranking in first few ranking on the local search then, the customer is more likely go to the competitor/s page. It requires optimizing various aspects of your site for improving local search ranking.
  11. Not having a healthy content profile is damaging: SEO is not limited to just Google and other search engines. Rather it plays its role on all the platforms like Facebook, YouTube, Amazon, etc. So, if you want to rank higher on these website, then you need to optimize your overall content profile.
  12. Helps in driving offline sale as well:You may not believe this statement. But, yes SEO helps in driving offline sales also. The customers like to research about the business and its product online these days even though they are planning to make purchases in the store.

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Most of the small businesses do not have an extensive budget for marketing. So, they should plan to invest in such a marketing mix that gives you a better ROI. After going through the benefits of implementing SEO, you cannot afford not to invest in SEO. If you are looking an affordable SEO agency in Melbourne, we are here to help you.

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