If you are looking for an SEO provider, you may find that you have many companies to choose from. While competition is great in the marketplace, it can make it difficult for those looking to hire reliable, professional and experienced SEO services. Melbourne business owners may worry about making the wrong decision, but we’re here to help with some questions you should ask any potential agency before you sign on the dotted line.
How Will You Improve My Rankings?
This sounds like a very obvious question to ask an SEO agency, but many business owners don’t. When looking for an SEO provider, you need to know what strategies and methods will be employed. Even if you are an SEO novice and are not familiar with the latest techniques, this discussion can provide you with fantastic insight into how the company works. You should be wary of any company that seems to be promising amazing results in no time at all. Experienced companies understand that a more realistic approach is necessary for long term success.
Do You Adhere to the Webmaster Guidelines?
Some companies offering SEO services, Melbourne business owners may approach will immediately start talking about “black hat” strategies that can “fool” the search engines. This is not a good idea and will usually end up hurting your site in the long run. Instead, you should look for a company that adheres to the webmaster best practices. This is posted by Google and lists the prohibited SEO tricks specifically that can negatively impact your page rankings.
Can Your Guarantee Number One Rankings For My Website?
This is a trick question, as no one should be able to guarantee any rankings. However, some unethical SEO companies can make unrealistic promises and outlandish claims. If a company you approach claims to have a special insider relationship with any of the search engines and can give you access to priority rankings, consider it a red flag.
Will You Share All Changes Made to the Site With Me?
Most SEO strategies will require making some changes to your existing coding and content, so it is important to be aware of what changes will be made to what pages. Many of these changes will involve adding tags to existing code or providing additional content to boost the visible keywords, but your site may require major changes. If you want to have greater control over the project, you will need to state upfront that you want the SEO company to obtain permission before altering your website code.
How Will the Campaign Success be Measured?
In order to gauge the success of any SEO efforts, tracking is needed to monitor the traffic sent to the site and where it originates. Your chosen agency should use the latest tools to track improvements and traffic. Additionally, you should ask how often this data will be shared with you and how the data will be used to continually make improvements.
Choosing an SEO agency can be a little daunting, but by asking the right questions, you can reduce the uncertainty. If you are looking for SEO services, Melbourne based FI Digital is ready to help. We are an established SEO provider and would be delighted to answer any queries or questions you may have.